Cuiabá is among the 35 cities with high growth market of information technology, according to studies by the International Business Machine (IBM). In late May, kicking off the celebrations for the centenary of the U.S. multinational, company executives in Brazil announced a new strategy of geographic expansion.
In addition to Cuiaba, cities are considered foci Aracaju (SE), Campo Grande (MS), Maceió (AL) Natal (RN) and Passo Fundo (RS). The move to regionalize the IT investment decision not only reinforces the company’s global work on expanding markets and stresses the global importance of Brazil.
As stressed by the leader of the regional expansion of IBM Brazil, Carlos Queiroz, “increasing the number of city-focus is a clear indicator of the success of certain regions. We are leading technologies that help cities to work smarter. ” Also according to the leader of expansion since 2008 noted the need to increase the capillarity of IBM in Brazil and therefore the Company’s strategies on a global level, split into mature markets and growth markets from next year. “We will grow outside the Rio-Sao Paulo. By 2015 we expanded our presence to 66 more cities. Currently, we focus on 35 cities, and between capital cities. The level of importance of each one goes beyond the World Cup, the Olympics and the Pre-salt, “he adds.
To find the cities with potential for expansion in IT, IBM evaluated several indicators, a total of 45 items ‘ranked’ major cities. “Our premise is that 54% of IT capability in Brazil lies outside the Rio-Sao Paulo,” says Carla.
The new IBM subsidiaries are presented in four ways: Full – the most complete version with headquarters staff and all services portfolio; Light – a small version of the Full; Satellite – which may or may not have a physical headquarters and brings at first, and service-oriented regional identity, but that over time, may offer more services emerging and finally, the virtual version, where everything is allocated through IBM.com, but within the identity of the region. Cuiabá is born as a subsidiary “satellite” and that by the end of 3rd quarter will be in operation.
More details are at http://www.ibm.com /connect/ibm/us/en/cuiaba.html.