A crisis (plural: “crises”; adjectival form: “critical” from the Greek κρίσις, krisis) is any event that is, or expected to lead to, an unstable and dangerous situation affecting an individual, group, community or whole society. Crises are deemed to be negative changes in the security, economic, political, societal or environmental affairs, especially when they occur abruptly, with little or no warning. More loosely, it is a term meaning ‘a testing time‘ or an ‘emergency event‘.
Crisis has several defining characteristics. Seeger, Sellnow and Ulmer say that crises have four defining characteristics that are “specific, unexpected, and non-routine events or series of events that [create] high levels of uncertainty and threat or perceived threat to an organization’s high priority goals.” Thus the first three characteristics are that the event is
- unexpected (i.e., a surprise)
- creates uncertainty
- is seen as a threat to important goals
At this article, however, We will treat more specifically about the Business Crisis and how to manage them.
